A glimpse into our experience, clientele, and performance metrics.
Our Google Ad specialists offer comprehensive advertising solutions to help your business attain significant returns. Being a reputed Google Adwords marketing company, we do everything from single campaigns to complete customized pay-per-click campaigns for your business.
From creating new campaigns to fixing the ones you already have, our Google Ads experts have the experience to deliver the desired results for you.
Our Pay per click management services meet your display advertising requirements, such as creating ad layout and text and managing your bids and reporting.
Our Google Ads experts plan strategies based on your needs and execute and manage remarketing campaigns designed to work best for your company’s audiences.
We use customized product feeds with as much detail about the products as possible to ensure your Google Shopping Campaigns perform.
We drive app downloads and improve customer interaction through personalized advertising with tailored visuals across multiple platforms.
Our Google Ads services help you improve the number of visitors to your website who take action, such as making a purchase or signing up for a newsletter.
We utilize geo-targeting to display your ads to users in specific locations, helping you target local customers effectively.
We create mobile-friendly ads to ensure optimal performance across all devices, capturing the attention of users on smartphones and tablets.
Our creative team develops compelling ad copy and designs captivating visuals to increase engagement and drive conversions.
Accelerate your business growth with our cutting-edge Google Ads solutions. Experience unparalleled expertise and innovation to propel your online success.
Choose unparalleled expertise in Google Ads with PixelCrayons, where innovation meets results.
Our team of Google Ads specialists, sourced from India’s top digital talent, ensures secure, resilient, and affordable services.
Experience next-level digital marketing and transformation services to unleash your online potential.
Tailored solutions to increase student enrollment and reputation.
Here is our complete guide on Google Ads that you can consider to reach your potential clients. It helps you learn about the process, get detailed information on Google Ads services, and choose the right team.
Google Ads, formerly Google AdWords, is a platform for online advertising that enables companies to develop and display advertisements across a variety of Google-owned properties and partner websites.
These advertisements can be seen in text, display banners, videos, and shopping adverts, among other formats.
Businesses may reach a wide audience and specifically target potential clients using Google Ads management services based on keywords, demographics, interests, and other variables.
Pay-per-click (PPC) advertising is used, whereby businesses bid on keywords related to their goods or services. Ads are shown when users search for these terms, and advertisers only get paid when someone clicks on their ad.
Advertising on Google offers a myriad of benefits that can significantly impact the success of businesses of all sizes. Here are the advantages of advertising on Google:
Reach a Vast Audience: Google is the world’s most popular search engine, with billions of searches conducted daily. By advertising on Google, businesses can tap into this vast audience, increasing their online visibility and reaching potential customers across the globe.
Targeted Advertising: One of the significant advantages of Google advertising is the ability to target specific audiences. With features like keyword targeting, demographic filters, and location-based targeting, businesses can display ads to those most likely to be interested in their products or services.
Pay-Per-Click (PPC) Model: Google Ads operates on a pay-per-click (PPC) model, meaning businesses only pay when someone clicks on their ad. This cost-effective approach allows businesses to control their budget and allocate funds where they see the best results.
Flexible Budgeting Options: Whether you have a modest budget or want to scale your ad spending, Google Ads caters to all. It offers flexible budgeting options, enabling businesses to set daily or monthly limits, ensuring their ad campaigns stay within their financial constraints.
Instant Visibility: Unlike organic search engine optimization (SEO), which takes time to gain visibility, Google Ads offers instant exposure. As soon as your ads are approved, they appear on relevant search results, ensuring immediate visibility to potential customers.
Measurable Results: Google Ads provides detailed analytics and reporting, allowing businesses to measure the performance of their ads accurately. From click-through rates (CTR) to conversion tracking, businesses can analyze data to make data-driven decisions and optimize their ad campaigns.
Enhance Local Business Presence: For local businesses, Google Local Ads services provide an excellent opportunity to boost their presence in the market. With location-based targeting, businesses can connect with nearby customers searching for products or services in their area.
Google Ads Services come packed with a range of powerful features that can help businesses reach their target audience and achieve their advertising goals. The key features of Google Ad management services are as follows:
Let’s delve into the different types of Google Ads and how they can benefit businesses in reaching potential customers.
Google Search/ PPC Ads
The most prevalent kind of Google advertisement is a search ad. They show up when people use the terms you’ve chosen to conduct searches on Google. Pay-per-click (PPC) advertising are another kind of Google advertisement.
You only pay for PPC advertisements when a user clicks on them. If you’re on a tight budget and want to make sure your money is being used wisely, these advertisements may be useful.
Google Display Ads
Display ads are available in a wide range of sizes and designs in order to grab attention and effectively convey your message. To build compelling ad experiences that reach your target customers where they are already online, you can utilise text, photos, videos, and rich media.
With Google display advertisements, you have complete control over your advertisement’s placement, audience, target demographic, and budget.
Google Shopping Ads
Google shopping ads services enable companies to present their goods in a visually appealing manner. Businesses can advertise their goods on Google.com, in the Google Shopping app, and on partner websites and mobile applications by using Google shopping advertisements.
Users who conduct product searches on Google could come across pertinent shopping advertisements adjacent to the search results.
Google Universal/ Mobile App Ads
Universal/mobile app advertising from Google is an excellent method of advertising your app to consumers of all types of devices. These advertisements can be used to target people who have already downloaded your app as well as those who haven’t.
You can display your advertisement across more than a billion devices, including phones, tablets, and laptops, using universal/mobile app advertisements.
Managing Google Ads for your business requires a well-structured process to ensure that your ad campaigns deliver optimal results and maximize your return on investment (ROI). We’ll walk you through the Google Ads management services process:
Understanding Your Business Goals
Before diving into Google Ads, take the time to understand your unique business objectives. Whether it’s increasing website traffic, generating leads, or driving sales, knowing your goals helps to tailor a customized strategy to achieve them.
Keyword Research and Targeting
Conduct thorough keyword research to identify the most relevant and high-performing keywords for your ad campaigns. By targeting the right keywords, ensure that your ads appear in front of users actively searching for products or services like yours.
Ad Copy and Creative Development
The team of Google Ad management services provider experts crafts compelling ad copy and engaging visuals that resonate with your target audience. Focus on delivering a clear and persuasive message that encourages users to take action, such as clicking on your ad or visiting your website.
Landing Page Optimization
Creating a seamless user experience is vital for successful ad campaigns. Optimize your landing pages to align with your ad content, making sure that users find what they’re looking for quickly and efficiently, increasing the chances of conversions.
Budget Allocation and Bid Management
Carefully manage your ad budget, allocating it strategically across campaigns to ensure maximum exposure and cost-effectiveness. Your bid management techniques can help secure valuable ad placements without overspending.
Continuous Monitoring and Data Analysis
Closely monitor your Google Ads campaigns to analyze their performance. The data-driven approach allows to identify what’s working well and what needs improvement, enabling to make timely adjustments for optimal results.
A/B Testing and Experimentation
To refine and optimize your ads further, conduct A/B tests to compare different ad variations. This helps identify the most effective elements and continuously improve your ad performance.
Conversion Tracking and ROI Measurement
Tracking conversions is crucial in determining the success of your ad campaigns. Set up conversion tracking to measure specific actions, such as form submissions or purchases, and calculate your ROI accurately.
Choosing the right Google ads services agency for your business is a crucial decision that can significantly impact your online advertising success. Let’s go through the important factors to consider when selecting a Google Ad marketing agency:
Industry Experience and Expertise
Look for a Google Ad marketing agency with experience and expertise in your industry. A Google Ad marketing agency that understands your niche will have valuable insights into your target audience, relevant keywords, and effective ad strategies specific to your business.
Track Record of Success
Check the Google ad company’s track record of success with past clients. Look for case studies, testimonials, and performance data to gauge their ability to deliver results and generate positive ROI from Google Ads campaigns.
Customized Strategies for Your Business
A reliable Google Ad company should create customized strategies tailored to your business objectives and target audience. Avoid one-size-fits-all approaches, as personalized plans will yield better outcomes.
Transparent Communication and Reporting
Choose a Google Ads management agency that values transparent communication. They should keep you informed about the progress of your campaigns, provide regular reports, and be open to discussing performance data and optimizations.
Understanding of Your Google Ads Marketing Funnel
An ideal Google Ads agency should understand your marketing funnel and align their strategies accordingly. They should focus on generating awareness, driving consideration, and encouraging conversions to maximize your Google Ads marketing efforts.
Proficiency in Data Analysis and Optimization
A capable Google Ad marketing agency should be proficient in analyzing data from Google Ads campaigns. They should use data-driven insights to optimize your ad performance continually.
Adherence to Google’s Advertising Policies
Ensure the Google Adword company follows Google’s advertising policies and guidelines to prevent any potential issues or disapprovals that could hinder your campaign’s success.
Collaboration and Team Compatibility
Consider the Google Ads management agency’s approach to collaboration and whether they are a good fit for your business. A cooperative and compatible working relationship fosters smoother campaign management.
PixelCrayons, a leading Google Ads agency, has helped hundreds of startups and enterprise-grade companies meet their business goals. We can help your business identify and target potential customers and generate leads and sales. The advantages of using our agency include:
Increased ROI: With access to more sophisticated targeting methods and larger budgets, we help you increase returns on investment.
Better Customer Retention: Our Google Adwords management services help identify and target your target market and use effective strategies to help you retain your customers.
More Flexible Campaigns: Our campaigns are more flexible than self-managed campaigns, allowing for greater creativity and customization. Leverage our expertise to target your audience more effectively and generate higher ROI.
When we activate your Google Ads account, it takes up to two days for Google to review and approve your account. For the next seven days, Google gathers vital data about your business, finds your area of expertise, and examines your target audience.
Once our Google Adwords marketing company launch a campaign, it may take two to four weeks to pick up momentum. Furthermore, it takes up to three months to mature and four to twelve months to transform into a strong campaign.
Advertising on Google is a proven method to get your business noticed by your prospects. Whether you are a startup or an enterprise-grade company, it’s important to know how much Google advertising costs as they vary depending on your business and your expectations.
On average, companies spend $1 to $2 per ad click. Small to mid-sized companies invest $9000 to $10,000 per month on PPC advertising, including Google Ads. A larger company can spend up to $20,000 (or even more).
How much you should invest in PPC services for running campaigns also depends on the competitiveness of your industry. That’s why larger companies usually have a large PPC budget, as they compete for high-value keywords.
However, if you invest your funds strategically with a reliable Google ad company, you can make the most of your company’s budget.
We boast a highly efficient and experienced team of Google Ads experts. Our team boasts 5+ years of average experience. Also, we ensure they are regularly updated on the latest Google trends.
Google Ads is a powerful advertising tool that allows you to reach potential customers with highly targeted ads. Here are some of the main advantages:
Our Google Ads marketing services include keyword research, ad creation and optimization, competitive analysis, and reporting. We also provide targeted marketing strategies, including Google local ad services, to ensure maximum ROI from your campaigns. Additionally, our team of Google ad specialists offers consultation on the best practices for managing campaigns along with regular performance analysis.
PixelCrayons is a unique and leading Google advertising agency because we are dedicated to helping our clients achieve their business goals through effective Google Ads management solutions. We take a proactive approach to campaign optimization by regularly monitoring performance and adjusting bids as needed. And most importantly – all our solutions are tailored specifically to each client’s needs so they get what they need out of their campaigns!
We are pleased to serve our clients and take great pride in delivering quality services that exceed their expectations. Here is what some of them have to say about us:
